What have you learnt from your audience feedback?

What have you learnt from your audience feedback?

Throughout the process and development of making the music video, we had time periods in which allowed us to view our work to the class through its development, allowing us to improve the video as we went along. From the first class showing we learnt that the music video was a bit too slow with pace due to the beat and general content of the song, this made us edit the video and make the footage move on the timeline faster, allowing the clips quicker with the beat of the song (Goodwin’s theory).

When it came to the class viewing of the final version of the ‘Scandalous’ music video, the feedback in which we received was overall positive, this included the mise-en-scene, costume, concept, the performance and the variety of camera shots used. The things in which we were told could be improved on was the narrative with the boy as some didn’t understand where he went as he was only used once in the video, allowing us to add a new piece of footage of him in it so it could possibly be understood better. Another element in which people felt could be changed was the ending with the crime wall as people felt it was too long, due to this we cut down the ending approximately a minute so that the scene was shorter. Overall, I found the audience feedback very helpful as it allowed the group to see different people’s views of the video included different genders and ages so there was a mix of ideas that came when feedback was given.