How did you use new media technologies in the construction and research, planning and evaluation stages?

How did you use new media technologies in the construction and research, planning and evaluation stages?

New media technologies were very helpful throughout the project; they helped through the research, the filming stage, the editing and the feedback. The research was found mainly on the internet on the websites Google and Youtube, especially when it came to trying to find examples of the chosen genre and the research for looking at the codes and conventions used in a music video by other music video directors, this information was then all documented on my blog laurasa2musicvideo.blogspot.com.

The filming was also used on new media technology such as a ‘Flip’ camera, allowing the filming to be done portably. This also allowed us to do a variety of different angled shots as the camera didn’t way us down and was easy to move around changing shots. Phones were also used throughout the filming of the music video, especially in the car park location due to the listening and playing of the song to film the lip syncing scenes.

The editing was then all developed on the Mac’s on the film making program, ‘Final Cut Pro’, this program allowed us to produce the music video once the video footage was uploaded. We were able to then add the music with the footage, were editing, cutting, changed and adding effects to the videos to create the final piece.

When having to evaluate the work and collecting feedback about what others, including our target audience thought about our final version of the music video, we felt that Facebook was the main site that would help us collect this information. We uploaded the video as a Quicktime video to youtube and then posted the link on each of your Facebook walls to see what people felt about the video. We also added the link to Twitter and sent it to one of the original band members of Misteeq who sung the ‘Scandalous’ song originally. She then retweeted this link saying she found it very impressive showing that we sent the link from the use of the internet, helping with the feedback process.