Forms and conventions?

Forms and conventions are an important element used within the industry when producing media material such as music videos. One media form in which we found that we would need to include in the music video was the showing of all the band members to show the band and who was the group to present the band as they are new to the industry (as given on the brief).

Split screens seemed to be a key element in music videos that had the genre of R ‘n’ B/pop. This split screen effect allowed the audience to see all of the band members on their own as an individual on a separate screen. One of the artists already in the industry in which I researched due to her being involved in

R ‘n’ B/pop was ‘Beyonce’ a popular female artist; her music videos included split screens of her in different outfits (which I felt would work very well in a girl group music video. We developed the different shot ideas such as split screens, extreme close up of lips, long shots of all girls and a match on action shot; these shots we felt were very typical of a classic ‘pop’ genre music video.

Another theme in which seemed to be seen as a main convention of the

pop/ R ‘n’ B music genre was a colour scheme that linked to the genre. For example, pop genre videos seemed to involve bright, bold colours; whereas, R’n’B seem to base the music video convention theme on dark colours with an urban presentation such as black, grey and white. We felt that due to this we could perhaps combine the two which we did in the end with the red, black and white scheme into our video, linking to the ideology of the band.