R Kelly DigiPack:

When looking at the DigiPack of R Kelly the codes and conventions of the design shows that it is representing an R 'n' B genre of music. This is shown due to the Urban images in which are added to the cover of the DigiPack, the images are in sepia image showing that they aren't bright and colourful as other genres such as pop. The images are also seen as him coming over as quite agressive by the way in which he is posing and appearing within the photographs, this also connotes the idea of power, traditionally found within rap or R 'n' B music genre. The lighting in the photographs are also very dark with could connote mystery or even danger, which again is normally issociated with R 'n' B music, showing that this digiPack relates very well with its chosen genre.

The colours used within the Pack allow it to stand out and be eye catching to the audience, these colours also connote the idea of danger, which is targetted to the attention of the target audience for this artist. The continuous use of printing the 'R' over the cover hows who the artist is being advertised on the different sides of the DigiPack so they are able to know how the artist is in which is contained in the Pack.