We decided that creating a product that represented the target audience would be mainly something into with cosmetic items, due to the mainly female audience. We felt that false eyelashes would be a good way of representing the band, they could also be used as an intertextual reference to our group in the music video aswell, maybe a shot of one of the girls getting ready and this product being on the dressing table, allowing that advertisement for them and the girl group.
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