Remembering to reference: Production of culture/ Cultures of Production (ed) Paul Du Gay, Sage 1997.On Mondays lesson, we started by viewing a variety of some of the X factor audiences from this year and then discussing what we would think of the acts from a recording industry point of view, for example:
- their image
- Are they different?
- Would you sell?
- to confident, maybe making them a problem to work with (diva)?
- What else can they sing?
- too vulnerable?
- Trustworthy?
If they fitted these labels and were all round pretty good, vocals and personality, then the question was would they actually fit the music industry after X factor? The X factor can be seen as a HEGEMONIC institution.
Are X factor looking for talent OR just money makers?
- What audience will they appeal to?
- What songs can they sing?
- Can they be christmas number one?
- How marketable are they?
- The artist is a 'commodity'?
- What genre will the artist fit into?
The Culture Industry:
Adorno and Horkheimer came up with the idea of 'culture industry', due to showing the view of wanting to argue that the way in which cultural items were produced was analogous to how other industries manufactured vast quantities of consumer goods. They also agrued the idea of some music was being degraded by other genres, such as opera being degraded by 'pop'.
Adorno and Horkheimer came up with the idea of 'culture industry', due to showing the view of wanting to argue that the way in which cultural items were produced was analogous to how other industries manufactured vast quantities of consumer goods. They also agrued the idea of some music was being degraded by other genres, such as opera being degraded by 'pop'.
Example of the Culture Industry are 'JLS' products:
How does the X factor change people?
X factor changes artists from their original talent, to an act that matches the music industry and the target audience in which it fits. For example it changed the group, 'JLS' who started off as an act mainly including harmonies and casual clothes to a group with a 'sex appeal' image and an act that includes now more pop/dance music.
Adorno and Horkheimer stressed the structures of economic ownership and control of the means through which cultural products are produced and argued that this directly shapes the activities of creative artists and consumers. They believed if you didn't fit the 'typical image', then you probably wouldn't fit in the business.
In example of this is boy bands, the typical boy band is known as:
-good looking
-more than 3 people
-same genre of music
The boybands below are an example of this, the only main difference between these bands is that they have different aged target audiences:
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